Girl Scouts of Eastern Missouri (GSEM) serves more than 62,000 girls and is supported by almost 18,000 adult volunteers.

 

• Annual Report Brief
• Facts

 

• Girl Scout Promise and Law
• GSEM School Districts and Counties Directory Database

Email This Page / Print This Page

Strategic Planning to set a path for GSEM's future

In early 2009, Girl Scouts of Eastern Missouri embarked on a strategic planning process to define specific goals that will help move the council forward in carrying out the Girl Scout mission. 

The process:

1. Board-appointed committees reviewed the areas of girl and adult membership, program/property, marketing, human resources, fund development, finance and administration
2. Community leaders, Girl Scout volunteers and staff assessed our current state, demographic trends, and other youth-serving agencies, to establish baseline opportunities
3. Integrated recommendations were prioritized relative to impact on achieving Girl Scout mission
4. Action plans for each strategic recommendation will be outlined in FY10 for implementation in FY11

Currently, steps 1-3 above have been completed.  Below is the outcome. 

Proposed strategic recommendations: 

MEMBERSHIP/HUMAN RESOURCES
▪    Sustain and grow girl membership
▪    Develop girl membership models that optimize Pathways
▪    Attract, develop and retain quality volunteers and staff

PROGRAM & PROPERTIES
▪    Focus Pathway programs on Journeys and Leadership Development
▪    Evaluate properties for alignment with members’ needs
▪    Maximize participation in product program activities

MARKETING
▪    Develop new brand strategy for GSEM

FUND DEVELOPMENT
▪    Build and diversify donor network and funding base
▪    Increase Board of Directors role in fund-raising

FINANCE & ADMINISTRATION
▪    Prudently manage risk and maximize all financial resources
▪    Invest in technology to improve efficiencies

Upon Board approval, action plans for each strategic recommendation will be outlined in FY10 for implementation starting in FY11.

For more detailed information on the strategic planning process, please visit GSEM's Members Only page.  After you log in, click on "GSEM 2011-2013 Strategic Plan"

Should you have questions or comments about the process or plan, please send them to GSstrategicplanning@girlscoutsem.org.  All comments will be shared with the Strategic Planning Task Force.